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The Internal Communications Conference Programme

Internal Communications With Measurable Bottom-Line Impact & Maximum Engagement: Drive Business Strategy & Develop Innovative Internal Communications Strategies Which Capitalise On Digital Opportunities, New Technologies & Social Media, Adapt To Internal & External Change & Maximise Colleague Reach, Cost-Effectively

A One-Day, Practitioner-Led Conference & Networking Event, 20th June 2017, Millennium Mayfair, Central London. Download The Brochure.

08.30 Registration, Coffee & Objective Setting – Enter Your Business Card In Our Competition For A Chance To Win £100 John Lewis Vouchers

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair’s Opening Remarks

Phil Askham
Global Head of Employee Communications, Global Businesses & Global Functions
HSBC

Sandy Wilkie
Staff Engagement Lead
Bolton NHS Foundation Trust

EVALUATING SUCCESS – KEYNOTE

09.20 Successfully Measuring Success & Proving How Much Your Internal Communications Strategies Are Positively Impacting ROI & Engagement

  • Delving into the statistics to benchmark success and prove the business case for your internal communications strategy
  • From hard stats to qualitative measurement methods: the best techniques to quantify staff engagement and experience as key indicators of performance and ROI
  • Taking advantage of modern tools and instant feedback for a quicker, efficient evaluation cycle
  • Beyond a tick-box exercise, ensuring your measurement results are fed back into internal comms strategies and reporting progress for continued improvement

David Cooke
Head of Internal Communications, Policy & Corporate Centre
Home Office

EMPLOYEE ENGAGEMENT

09.40 Effectively Build & Maintain Engagement, Motivation & Productivity Throughout The Entire Employee Lifecycle

  • Comparing and contrasting innovative and effective routes to employee engagement across various demographics
  • Harness employee insights to understand what’s most important to them for relatable internal communications which add value to staff experiences
  • Keep up the momentum business-wide with long-term strategies for high engagement levels and improved retention rates
  • Minimum effort, maximum engagement! The secrets to some simple, effective, low-cost engagement methods

Tiffany Watson
Head of Internal Communications
Barclaycard

LEVERAGING DIGITAL

10.00 Survive The Digital Evolution! Exploring Opportunities For Making The Most Of Digital For Successful Internal Communications

  • Keeping up with trends and exploring new digital channels and the opportunities within our grasp which can positively impact employee communications
  • Recognising and addressing changing employee mindsets to ensure you’re using relevant channels for your audience
  • Unlocking the secrets to securing buy-in to digital transformation and successfully embedding digital
  • What are some different and innovative approaches to using digital?

Victoria Entwistle
Principal of Internal Communications
BT TV & BT Sport

TOP TAKEAWAYS

10.20 Peer Review Panel

Join the panellists as they discuss the top takeaways and practical “golden nuggets” from the sessions and networking so far in this quick-fire review

Viktoria Tegard
Senior Communications Director
GSK

Paul Morgan
Communications Director
Premiership Rugby

Mark Tittle
Internal Communications Manager
Sky

THE PASSPORT TO PERFORMANCE

10.35 Mark Singleton
Learning Director

NKD

10.55 Morning Refreshment Break With Informal, Facilitated Networking

TOOLS, TECHNOLOGIES & ADVANCED INTRANET – PANEL

11.25 Bring Your Intranet To Life & Capitalise On The Latest Tools & Technologies To Keep Your Internal Communications Fresh & Up-To-Date

  • Top tips for communicating the benefits of new tools, technologies and channels to get colleagues to embrace new ways of working and justify investment
  • What apps and tools are available to support collaboration, drive engagement and increase motivation?
  • From individual targeting to gamification to video to push notifications – exploring innovative possibilities for getting messages across
  • Innovative ideas for reinvigorating intranet design and sharing business-critical content to encourage intranet engagement

Jo Bland
Head of Internal Communications
NHS Digital

Meghan Walsh
Internal Communications & Employee Engagement Manager
Comic Relief

CASE STUDY

11.50 Using Better Employee Insight To Drive Improved Communications

Ghassan Karian
Managing Director
Karian and Box

LOW BUDGETS

12.15 Realistic Strategies For Delivering Effective & Engaging Low- Or No-Cost Internal Communications

  • Low cost, high impact! Success stories around inexpensive techniques, channels and tools which achieve high returns
  • Optimising tight budgets and limited resources by promoting a creative communications culture
  • Practical and effective ideas to implement day-to-day to make internal communications work on a low budget

Jane Clayton
Head of Employee Communications
Northumbrian Water

CASE STUDY

12.35 Chapter 1: How To Tell A Good Story

Ryan Sales
Creative Director
Landscape

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

13.20 Industry Peer-To-Peer Discussions (20 mins during lunch) 

A) Integrated Internal Communications Campaigns

Rachel Heatley
Student Communications Manager
University College London

Kilian Thayaparan
Internal Communications Officer
University College London

B) Securing Buy-In To Internal Comms
Tam Sandeman
Director International Communications Partnership
Walgreens Boots Alliance

C) Communicating With An International Workforce
Charlotte Green
Senior Global Communications Manager
Save the Children International

D) Making History – Bringing Rio To Bloomsbury
Jessica Whitehorn
Head of Communications
UK Sport

Jess Pether
Internal Communications Officer
UK Sport

E) Positive Comms Culture
Martin Roe
Head of Internal Communications – London
Standard Life Investments

13.50 Co-Chair’s Remarks & Peer Review Panel

MEASUREMENT & SUCCESS – PRACTICAL EXERCISE & PANEL

14.10 Evaluate The Impact Of Your Internal Communications With Simple, Innovative & Effective Techniques

Benchmark with your peers in this interactive session, featuring group discussion and top tips from the panellists. What are some simple, innovative and effective ways of evaluating the impact of your communications?

Natalie Deacon, Executive
Director, Global Communications
Avon

Tim Cowley
People & Change Lead
FirstGroup

Niall Ryan-Jones
Head of Employee Experience
Harrods

HEATHROW AIRPORT

14.50 Securing Transparent Communication In Security

Check in with Mitch Austin, Heathrow Security Communications Manager at the third busiest Airport in the world. Find out how the innovative department introduced a colleague communication app for the security frontline colleagues to drive inclusion, participation, transparency and how they have big plans to shape a positive feedback culture and community for the future.

Mitch Austin
Heathrow Security Communications Manager
Heathrow

INNOVATION CHANNEL STRATEGIES

15.05 Embracing Innovative Approaches To Understanding Engagement Across Different Channels For Maximum Impact & ROI

  • How can internal communicators and their colleagues take traditional channels to the next level and add value with innovative approaches to make the channels more impactful?
  • What’s next? Moving forward from traditional engagement surveys to understand deeper, more meaningful subconscious engagement and prioritise the channels which will get results
  • Implementing integrated, real-time solutions that enable your business to access information and make decisions more quickly

Drew McMillan
Head of Internal Communication & Engagement
Virgin Trains

ENGAGING MESSAGES

15.25 Curating & Creating Engaging, Clear & Compelling Content With Practical, Results-Driven Content Strategies

Donna Wright
Senior Internal Communications Manager for IT
Barnardo’s Children’s Charity

CASE STUDY

15.45 Real-World Insights – How Organisations Manage Internal Social Communication & Collaboration

Ajay Sood
Founder
OAK

15.55 Afternoon Refreshment Break With Live Troubleshooting Zones

NEW FOR 2017! Live Troubleshooting Zones: Answer your burning questions with one-to-one advice and insights on the day-to-day practicalities of internal communications.

Helen Humphreys
Group Internal Communications Director
Centrica

Toni Noble
Head of Internal Communications
PepsiCo UK

Tam Sandeman
Director International Communications Partnership
Walgreens Boots Alliance

16.25 Our Conference Partner ‘Landscape’ To Announce The Competition Winner

HARD-TO-REACH

16.30 Don’t Leave Staff Behind! Effectively Reaching & Engaging Staff Across A Diverse, Mobile Workforce

  • Focus your communications efforts to ensure key messages catch the attention of the less-connected and less engaged
  • In today’s digital landscape, how can you ensure you are reaching and connecting with remote, offline workers and not leaving staff behind?
  • Exploring innovative tools, channels and techniques to engage the hard-to-reach and encourage collaboration

Tim Cowley
People & Change Lead
FirstGroup

ENABLING LEADERS

16.50 Empowering & Supporting Leaders As Key Drivers Of Successful Employee Communications, Engagement & Two-Way Dialogue

  • From blogging to face-to-face opportunities, ensure leaders are approachable and empowered to share the employee voice and key communication messages
  • Advice on positioning your communications team as a valuable arm of senior management to engage staff in the business vision
  • How are you supporting leaders in communicating the key values and purpose of your organisation?

Dominic Demolder
Global Change Leader
Roche

CHANGE & THE FUTURE

17.10 Successful Strategies For Keeping Staff Engaged & Motivated Throughout Constant, Long-Term Internal & External Change

  • Advice on communicating positively and effectively in a constantly evolving organisation
  • Validating and proving the impact of change communications with effective engagement strategies
  • Bringing employees together and supporting staff in uncertain times to maintain engagement, productivity and motivation
  • Future-proof! Adapting strategies to move with changing times and continue to influence colleague buy-in to culture and behaviour change

Louise O’Sullivan
Head of Internal Communications
L’Oréal

CONFERENCE ROUNDUP

17.30 Peer Review Panel & Co-Chair’s Closing Remarks

17.45 Official Close of Conference

PLUS! Consolidate your learning from the main conference day with a separately-bookable, post-conference, half-day workshop: 21st June 2017

Internal Communications Measurement & Evaluation: Practical Exercise Format ✓ Discussion Groups ✓ Extra Networking ✓ Real-Life Case Studies ✓ Chair Facilitation

Internal Communications Measurement & Evaluation

08.45 Morning Workshop Registration & Coffee

MEASUREMENT METHODS

09.00 Assessing Your Measurement Needs

  • Identifying what you need and your metrics of success
  • What should you be seeking to actually measure? Identifying the metrics of success to inform your measurement strategy
  • Assessing the benefits and limitations of measurement
  • Before committing budget, what free and then paid for tools can you utilise to evaluate the impact of your internal comms?

Guest Speaker To Be Announced; Please Check For Updates

MEASURING ENGAGEMENT

09.45 Successfully Measuring & Managing Engagement

  • Utilising metrics to assess employee engagement and interaction, trends and what impact it has
  • How can you measure intangibles, such as workplace culture and staff experience?
  • Using a values-based approach to developing a positive workplace culture
  • The benefits of a multi-source approach to managing engagement in a positive direction

Sandy Wilkie
Staff Engagement Lead
Bolton NHS Foundation Trust

10.30 Refreshment Break

BUSINESS CASE

11.00 Effectively Demonstrating ROI To Build The Business Case & Secure Investment In Internal Comms

The medium is the message: how you present the business case can be key in getting buy-in and influencing senior stakeholders to invest in internal comms.

David Cooke
Head of Internal Communications, Policy & Corporate Centre
Home Office

11.45 Morning Workshop Closes